Genius DOUBLE CHOCOLATE MUFFINS

Bamboo fibre

What is it? Bamboo isn’t just for pandas. We use the edible, vegetable parts of the bamboo and turn them into a fine powder.

What's it doing in my bread? Bamboo is brilliant at absorbing and holding water – ensuring our bread doesn’t dry out and so stays fresher longer. As a natural fibre, this part of the bamboo is good for digestion and gut health too.

Caster sugar Concentrated Fruit Juice: Grape

What is it? Caster sugar is the name given to finely milled granulated sugar and, for that reason, it's sometimes called 'superfine' sugar.

What's it doing in my bread? We couldn't get that beautiful rise in our loaves if it weren't for the magic work sugar does in kick starting yeast fermentation. As yeast feeds on the sugar, it releases harmless but helpful bubbles of carbon dioxide.

What is it? This is concentrated grape juice made by gently heating the fruit to remove excess moisture.

What's it doing in my bread? The sugars and polyols naturally present in fruit act as humectants and protect our bread from drying out, helping it stay fresher for longer.

Dried Egg White

What is it? Egg whites from hens; we separate these from the yolks and then dry them.

What's it doing in my bread? This helps our bread to aerate during baking, giving it a lighter texture and a lovely, fine crumb. Eggs are a great source of protein and vitamins too, making this a win-win ingredient.

Egg

What is it? Just eggs

What's it doing in my bread? As with lots of baking, eggs help things set. Again, this helps give Genius bread the texture and crumb that we all love. And again, there’s lots of vitamin and protein goodness to be had too.

Flavouring

What is it? A bespoke blend of extracts and fermentates of natural non-dairy ingredients that tastes just like butter.

What's it doing in my bread? Delivers the signature buttery flavour of a traditional brioche, yet is still dairy free.

Ground Yellow Maize Starch

What is it? Ground yellow maize starch comes from typical yellow corn but isn't ground quite as finely as cornflour.

What's it doing in my bread? This is another ingredient that helps us achieve that perfect bread crumb texture, and it works together with the other starches to help you feel fuller for longer.

Humectant (Vegetable Glycerol)

What is it? 'Humectants' are products that help with moisture retention. Ours are made from vegetable fats like olive or sunflower oil.

What's it doing in my bread? These humectants protect our bread from drying out, helping it stay fresher for longer.

Iodised Salt (salt, potassium iodate)

What is it? Most salt that we buy in stores is iodised (and in some countries, this is how it must be sold by law). Iodising is a process of mixing table salt with tiny quantities of the micronutrient iodine.

What's it doing in my bread? It provides an essential source of iodine in the diet, preventing deficiencies which can impact thyroid function or pre-natal development.

Potato Starch

What is it? We extract potato starch from the root tubers of potatoes. It has a neutral colour, taste and flavour.

What's it doing in my bread? Science at work! The potato starch helps forms a gel that supports the rising structure of the bread, which then bursts into soft, fluffy molecules between air bubbles to create Genius' soft crumb. Potato starch also makes for a great digestible source of carbohydrates, which release energy slowly - this helps to stave off hunger and you keep going for longer.

Rice Flour

What is it? Rice flour is made by grinding raw rice all the way down into a superfine powder. It's much gentler on the stomach than gluten containing flours.

What's it doing in my bread? Rice flour works towards creating a lovely soft texture and also gives a slow, steady release of carbohydrates.

Tapioca Starch

What is it? Tapioca is a starch and a staple foodstuff in some countries. It comes from the cassava root which hails from Brazil.

What's it doing in my bread? Tapioca works well as an addition to heavier flours - it lightens the result (so you get a fluffy loaf!) and also contributes to the binding properties that we need for successful gluten-free baking.

Vegetable Oil (rapeseed oil)

What is it? Rapeseed oil is a natural vegetable oil with a mild flavour - which is why it's often found in breads as well as lots of recipes for cakes, pastries and margarine.

What's it doing in my bread? Rapeseed oil makes a brilliant addition to any bread as it is both low in saturated fat (something we should all try and cut down on) and rich in vitamin E (a natural anti-oxidant we can always use more of). It acts as a humectant, which keeps our products fresher for longer.

Xanthan Gum

What is it? A very common thickener made from fermented sugars, used in lots of foods.

What's it doing in my bread? Gluten is the reason traditional dough is a bit sticky. In Genius bread, we use a little bit of natural Xanthan gum to get this stickiness and help bind our ingredients together during proving and baking.