HANDCRAFTED TIGER BLOOMER

Inside that golden crust, our handcrafted Tiger Bloomers super soft, fresh white centre is deliciously gluten free and high in fibre. That’s not all, it’s milk free and high in fibre too, the bloomer brunch goals were made from!
Deliciously Gluten Free

This handcrafted tiger bloomer is not only deliciously gluten free but softer, stronger and tastier than ever. Locked inside that incredible golden crust, our expert bakers created a super soft and light loaf that’s gluten and wheat free and milk free, high in fibre and good for your gut*. The perfect shape for sandwiches and toast and with 40% less plastic packaging**, it’s the only Tiger to take home. Deliciously gluten free, so that nothing gets in the way of releasing your inner greatness.

*baked with fibre which is good for your gut.
**than previous Genius Tiger Bloomer packaging.
Where to buy
Find a store near you
What’s In It?

Water, Starches (Tapioca, Potato, Maize), Rapeseed Oil, Rice Flour, Sugar, Psyllium Husk, Stabilisers (Hydroxypropyl Methyl Cellulose, Xanthan Gum), Humectant (Vegetable Glycerol), Bamboo Fibre, Yeast, Dried Egg White, Iodised Salt (Salt, Potassium Iodate), Fermented Maize Starch, Flavouring.

Vitamins & Minerals: Calcium Carbonate, Niacin, Iron, Riboflavin, Thiamin, Folic Acid.

Why It’s Genius
Ingredient checker
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Bamboo fibre
What is it? Bamboo isn’t just for pandas. We use the edible, vegetable parts of the bamboo and turn them into a fine powder.
What's it doing in my bread? Bamboo is brilliant at absorbing and holding water – ensuring our bread doesn’t dry out and so stays fresher longer. As a natural fibre, this part of the bamboo is good for digestion and gut health too.
Calcium Carbonate Caster sugar Corn starch
What is it? Calcium. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too.
What is it? Caster sugar is the name given to finely milled granulated sugar and, for that reason, it's sometimes called 'superfine' sugar.
What's it doing in my bread? We couldn't get that beautiful rise in our loaves if it weren't for the magic work sugar does in kick starting yeast fermentation. As yeast feeds on the sugar, it releases harmless but helpful bubbles of carbon dioxide.
What is it? Corn is a natural grain (much like wheat, oats and barley, but gluten free) which we mill and sieve into flour. It's sometimes called Maize Starch. Rich in carbohydrates, it’s one of the world’s main sources of food.
What's it doing in my bread? This is the gluten-free flour we make our bread from. It’s also a great source of dietary fibre and, as it’s filled with nutritious carbohydrates, a healthy source of energy.
Dried Egg White
What is it? Egg whites from hens; we separate these from the yolks and then dry them.
What's it doing in my bread? This helps our bread to aerate during baking, giving it a lighter texture and a lovely, fine crumb. Eggs are a great source of protein and vitamins too, making this a win-win ingredient.
Egg
What is it? Just eggs
What's it doing in my bread? As with lots of baking, eggs help things set. Again, this helps give Genius bread the texture and crumb that we all love. And again, there’s lots of vitamin and protein goodness to be had too.
Fermented Maize Starch Flavouring Folic Acid
What is it? A powder made from by-products of fermenting maize (sometimes known as corn).
What's it doing in my bread? This naturally controls the acidity of our bread which helps stop yeasts and mould from growing. Basically, it helps our bread stay fresher for longer, reducing the need for artificial preservatives or additives in our bread.
What is it? A bespoke blend of extracts and fermentates of natural non-dairy ingredients that tastes just like butter.
What's it doing in my bread? Delivers the signature buttery flavour of a traditional brioche, yet is still dairy free.
What is it? Folic Acid helps the body maintain and create new cells. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too. For example, vitamin D is a nutrient we all need, but some struggle to get enough of (especially as our main source is sunshine!).
Ground Yellow Maize Starch
What is it? Ground yellow maize starch comes from typical yellow corn but isn't ground quite as finely as cornflour.
What's it doing in my bread? This is another ingredient that helps us achieve that perfect bread crumb texture, and it works together with the other starches to help you feel fuller for longer.
Humectant (Vegetable Glycerol) Hydroxypropyl Methyl Cellulose
What is it? 'Humectants' are products that help with moisture retention. Ours are made from vegetable fats like olive or sunflower oil.
What's it doing in my bread? These humectants protect our bread from drying out, helping it stay fresher for longer.
What is it? A special ingredient extracted from the bark of birch trees that’s totally safe to eat.
What's it doing in my bread? It’s essential to creating the lovely bubbly structure that makes our bread soft & delicious without having to rely on gluten.
Iodised Salt (salt, potassium iodate) Iron
What is it? Most salt that we buy in stores is iodised (and in some countries, this is how it must be sold by law). Iodising is a process of mixing table salt with tiny quantities of the micronutrient iodine.
What's it doing in my bread? It provides an essential source of iodine in the diet, preventing deficiencies which can impact thyroid function or pre-natal development.
What is it? Iron. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too. For example, vitamin D is a nutrient we all need, but struggle to get enough of (especially as our main source is sunshine!).
Partially Inverted Sugar Syrup Potato Starch Psyllium Husk Powder
What is it? Golden syrup or light treacle is a thick, amber-coloured sugar syrup that lots of people have in their cupboards (it’s great on pancakes!). It’s made by treating a sugar solution with acid to produce a sweeter syrup.
What's it doing in my bread? Like all sugars, syrup is excellent food for yeast – helping kick start the fermentation process. It also adds to the flavour of our bread, and helps give a lovely colour to the crust.
What is it? We extract potato starch from the root tubers of potatoes. It has a neutral colour, taste and flavour.
What's it doing in my bread? Science at work! The potato starch helps forms a gel that supports the rising structure of the bread, which then bursts into soft, fluffy molecules between air bubbles to create Genius' soft crumb. Potato starch also makes for a great digestible source of carbohydrates, which release energy slowly - this helps to stave off hunger and you keep going for longer.
What is it? It’s the seed husk of a small, herbaceous plant grown in India and it’s been used for thousands of years to aid digestion. It’s totally natural and collected by ‘winnowing’ the harvested seeds, a method of separating the husk from the seed by rolling it in a stream of air. It’s got a slightly odd name but it’s a really important ingredient in making gluten-free bread.
What's it doing in my bread? A few different things. Psyllium has an incredible water retaining ability which helps our bread stay moist and fresh and holds everything together during baking. It becomes stretchy when water is added, mimicking the elasticity of gluten without any of the nasty side effects. (If you’ve ever made traditional bread, you’ll know how stretchy the dough needs to be to make a good loaf). And the best part is it does all these things AND it’s a great source of dietary fibre.
Riboflavin Rice Flour
What is it? Vitamin B2. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health - adding extra vitamins and minerals makes them good for you in lots of other ways too.
What is it? Rice flour is made by grinding raw rice all the way down into a superfine powder. It's much gentler on the stomach than gluten containing flours.
What's it doing in my bread? Rice flour works towards creating a lovely soft texture and also gives a slow, steady release of carbohydrates.
Tapioca Starch Thiamin
What is it? Tapioca is a starch and a staple foodstuff in some countries. It comes from the cassava root which hails from Brazil.
What's it doing in my bread? Tapioca works well as an addition to heavier flours - it lightens the result (so you get a fluffy loaf!) and also contributes to the binding properties that we need for successful gluten-free baking.
What is it? Thiamin is more commonly known as Vitamin B1 and it helps the body break down and release from our food. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too.
Vegetable Oil (rapeseed oil)
What is it? Rapeseed oil is a natural vegetable oil with a mild flavour - which is why it's often found in breads as well as lots of recipes for cakes, pastries and margarine.
What's it doing in my bread? Rapeseed oil makes a brilliant addition to any bread as it is both low in saturated fat (something we should all try and cut down on) and rich in vitamin E (a natural anti-oxidant we can always use more of). It acts as a humectant, which keeps our products fresher for longer.
Xanthan Gum
What is it? A very common thickener made from fermented sugars, used in lots of foods.
What's it doing in my bread? Gluten is the reason traditional dough is a bit sticky. In Genius bread, we use a little bit of natural Xanthan gum to get this stickiness and help bind our ingredients together during proving and baking.
Yeast
What is it? Yeast is actually the name for little microorganisms which are technically classified as members of the fungus family - but don't let that put you off! Yeast is used in all leavened breadmaking and has been for as long as there's been bread.
What's it doing in my bread? Letting dough 'rest' is a hugely important part of the breadmaking process. This is when the yeast gets to work, converting sugar into carbon dioxide which bubbles through the mixture helping the bread to rise. The yeast is then burnt off in the heat of the oven and we're left with a wonderful, fluffy loaf. As a natural source of B vitamins, it also aids digestion and your metabolism, supports the nervous system and keeps the skin, hair, eyes, mouth and liver healthy.
Nutritional info
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