Naturally Genius White Loaf

Crafted with Megan McKenna

Co-created with Megan McKenna, our naturally delicious White Loaf boasts a mouth-watering, flour topped, golden crust and a super-soft, fluffy centre. With a seriously satisfying taste, this is your perfect daily bread.

Baked with care, it’s a versatile loaf you can enjoy any way you like from weekday breakfasts to weekend brunches.
Where to buy
What's in it?

Water, Starches (Maize, Tapioca, Potato), Rice Flour, Vegetable Fibres (Bamboo, Linseed, Chickpea, Maize), Rapeseed Oil, Psyllium Husk Powder, Rice Protein, Yeast, Stabiliser (Hydroxypropyl Methyl Cellulose*), Sugar, Salt, Fermented Maize Starch, Apple Cider Vinegar. *Derived from Plant Material.

May contain Egg. Not suitable for those with an Egg allergy.

Why It’s Genius
Ingredient checker
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Bamboo fibre
What is it? Bamboo isn’t just for pandas. We use the edible, vegetable parts of the bamboo and turn them into a fine powder.
What's it doing in my bread? Bamboo is brilliant at absorbing and holding water – ensuring our bread doesn’t dry out and so stays fresher longer. As a natural fibre, this part of the bamboo is good for digestion and gut health too.
Fermented Maize Starch
What is it? A powder made from by-products of fermenting maize (sometimes known as corn).
What's it doing in my bread? This naturally controls the acidity of our bread which helps stop yeasts and mould from growing. Basically, it helps our bread stay fresher for longer, reducing the need for artificial preservatives or additives in our bread.
Psyllium Husk Powder
What is it? It’s the seed husk of a small, herbaceous plant grown in India and it’s been used for thousands of years to aid digestion. It’s totally natural and collected by ‘winnowing’ the harvested seeds, a method of separating the husk from the seed by rolling it in a stream of air. It’s got a slightly odd name but it’s a really important ingredient in making gluten-free bread.
What's it doing in my bread? A few different things. Psyllium has an incredible water retaining ability which helps our bread stay moist and fresh and holds everything together during baking. It becomes stretchy when water is added, mimicking the elasticity of gluten without any of the nasty side effects. (If you’ve ever made traditional bread, you’ll know how stretchy the dough needs to be to make a good loaf). And the best part is it does all these things AND it’s a great source of dietary fibre.
Rice Flour
What is it? Rice flour is made by grinding raw rice all the way down into a superfine powder. It's much gentler on the stomach than gluten containing flours.
What's it doing in my bread? Rice flour works towards creating a lovely soft texture and also gives a slow, steady release of carbohydrates.
Vegetable Fibres: Citrus Fibre, Pea Fibre, Potato Fibre, Psyllium Fibre, Seaweed Fibre
What is it? A blend of different dietary fibres, all from vegetables (Citrus Fibre, Pea Fibre, Potato Fibre, Psyllium Fibre, Seaweed Fibre).
What's it doing in my bread? As with other fibres, this helps with retaining moisture, keeping the bread fresher for longer. As well as being brilliant for gut health, dietary fibre is associated with lower risk of heart disease, stroke and type 2 diabetes – so we all need to eat more of it. Happily, Genius is much higher in dietary fibre than most other breads.
Yeast
What is it? Yeast is actually the name for little microorganisms which are technically classified as members of the fungus family - but don't let that put you off! Yeast is used in all leavened breadmaking and has been for as long as there's been bread.
What's it doing in my bread? Letting dough 'rest' is a hugely important part of the breadmaking process. This is when the yeast gets to work, converting sugar into carbon dioxide which bubbles through the mixture helping the bread to rise. The yeast is then burnt off in the heat of the oven and we're left with a wonderful, fluffy loaf. As a natural source of B vitamins, it also aids digestion and your metabolism, supports the nervous system and keeps the skin, hair, eyes, mouth and liver healthy.
Nutritional info
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