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FAQs

What is Gluten?

1. What even is gluten?

Gluten is a protein found in cereals such as wheat, rye and barley. When it's mixed with water gluten forms stretchy, sticky strands, a bit like chewing gum, that bind mixtures together and trap bubbles to form the light and airy consistency of bread and cakes. But, some guts just don’t like it! It can act as an irritant for some people and because it doesn’t provide any essential nutrients it doesn’t contribute to a healthy tum. This means that cooking without gluten requires different ingredients and methods.

2. What does gluten-free actually mean?

When something says it’s 'gluten free' what it mean is it contains less than 20 parts per million (ppm) this is because tests aren't sensitive enough to detect a zero level of gluten. But only foods that have been tested to less than 20 ppm are allowed to be labelled 'gluten-free', which means even those people who have a high sensitivity to gluten are able to enjoy them with confidence. Always read the label, the law says that you must declare if there is gluten in the food.

All Genius foods are gluten free, and we’re also happy to say that all of our products are made without wheat, in bakeries that do not handle any wheat containing ingredients.

3. What foods should I avoid?

You can find gluten in a helluva lot of foods in the supermarket, it’s bonkers! Now be prepared, gluten may even be in some of your favourites. The big 3 offenders wheat, barley and rye are often lurking in bread, pasta, pizza, cakes, biscuits and breakfast cereals. You’ll often find many processed foods, such as soups, sauces and ready meals contain gluten too. Finding every food that contains it would stump Sherlock Holmes! Check out sausages and burgers. Why? Because breadcrumbs can be used to bulk out the meat – sneaky eh! So if you have a gluten intolerance  check the packaging very carefully – your gut will thank you.

4. What foods can I still enjoy?

Lots! Obviously there’s the whole Genius range of mad delicious gluten free breads, rolls, wraps, bagels, pittas and more… The list is rather extensive so why not head on over to the What We Make page for all the gluten free food Genius bake. You’ll also be able to catch a glimpse of the not so subtle packaging.

There are masses of naturally gluten-free foods, like meat, fish, fruit, and vegetables to name but a few. Rice and potatoes in addition to a wide range of grains and pulses including lentils, buckwheat and quinoa (for the more adventurous bunch) are also naturally gluten free. With so many naturally gluten free foods and alternatives to choose from eating gluten free should not feel like a burden. Check out our Gut Lovin’ Recipes for some inspo on good food that’s also gluten free.

Our Products
  1. What makes Genius different to other gluten free products I can buy?

    Our glorious range of freshly made breads and other goodies are baked using high fibre natural ingredients that smell, taste and feel every bit as good as traditional products.  They are bursting with gut lovin’ greatness, try for yourself!

  2. What makes Tiger bread Tiger?

    Oooh now you’re asking us to giveaway one of bakery’s best kept secrets, & sometimes the best things are kept unsaid, don’t you agree? Just know that it’s all natural & brushed by hand onto every single loaf in our bakery, for a delicious artisanal finish.

  3. What is the best way to store them?

    Always store in a cool, dry place in their original packaging, re-sealing them where possible. They’ll taste as fresh as they day you bought them!

  4. Can everything be frozen?

    Want to keep some for later? Pop them in the freezer as soon as possible, and definitely before the expiry date.

  5. Why are Genius products more expensive than products that contain gluten?

    The simple truth is that it costs a heck of a lot more to make a gluten free loaf than it does to make one from wheat. Wheat is a very common crop that’s readily available around the world. Our loaves often have over 20 ingredients to give the taste, texture and nutrition that we all love – and this can cost 2 to 3 times the amount of a gluten packed loaf. There’s a highly technical manufacturing process we use to make our range and that’s also a major factor behind the higher cost of producing gluten free products.

  6. Are your products suitable for a vegetarian diet?

    All are except our Steak Pies, Chicken & Gravy Pies and Sausage Rolls. Looking for a veggie pastry? Try our Roasted Vegetable Quiche, yum!

Our Claims Explained

Gluten Free

Genius will always be gluten free – take a look at our ‘What is Gluten’ article for more helpful information.

High in Fibre

Fibre is known to improve gut health by supporting your gut health, bowel health and your microbiota. It does this by promoting movement through your digestive system, increasing stool bulk and by encouraging the beneficial bacteria in your gut. We pack lots of our products with at least 6g of fibre per 100g of product which means they are fabulously high in fibre.

Milk Free

Many of our yummy products are milk free which means we don’t use milk as an ingredient, or any ingredients derived from milk.

No Added Sugar

This icon speaks for itself. Seeing this means you can be sure that your gluten free food contains natural sugars only.

Vitamins & Minerals

We want to ensure that our gluten free breads are every bit as nutritious as wholegrain wheat breads and so when you see this icon, you know that our bread and rolls are enriched with a source of Calcium, Niacin, Iron, Riboflavin, Thiamine and Folic Acid.

Vegan

Some of our range is vegan friendly and contain only plant based ingredients (such as vegetables, grains, and fruits).

Non GMO

All Genius product are made with non-GMO ingredients.

Low in Sat Fat

Products low in saturated fat have 1.5g of saturates or less per 100g of product so where you see this icon it means that your product is healthily low in sat fats.

Source of Omega 3

Omega-3 fatty acids are fats that play several important roles in your body. We use flaxseed to provide omega 3 fatty acids and protein, fibre, it’s also a rich source of some vitamins and minerals.

Allergens

1. Do Genius foods contain wheat?

Nope! All of our Genius products are made without wheat.

2. Do Genius foods contain yeast?

Some of our products do contain gluten free yeast, but it will always be clear on the ingredient list. The yeast’s job is to convert sugar into carbon dioxide which bubbles through the mixture helping the bread to rise and create a wonderful, fluffy loaf.

3. Do Genius foods contain egg?

Yes, some do, so best to check the ingredient list. As with lots of baking, eggs help things set, this helps give Genius bread the texture and crumb that we all love.

4. Does Genius bread contain dairy?

Most of our breads and rolls are free from dairy. However, there are a small number of products that do contain dairy in their recipe. Check out our product pages for more info.

5. What's the difference between dairy free and egg free?

Dairy is food we get from a cow; milk, cheese, butter, yogurt etc. (not beef, of course). Eggs aren’t considered dairy or a derivative of dairy.

6. Are Genius foods nut free?

All Genius foods - apart from our Breakfast Bakes - are made on sites that do not handle nuts. However, some of our ingredient suppliers are unable to guarantee that their sites are nut free.

What is Naturally Genius?

1. What does 'Nothing Artificial' really mean?

Our new Naturally Genius loaves have fewer ingredients and nothing artificial. They have no artificial preservatives, flavourings or emulsifiers – taking out all the unnecessary ingredients you might typically find in gluten free breads. They’re also gluten free and vegan.

2. What makes the Naturally Genius range different from other gluten free breads?

Naturally Genius range contains nothing artificial meaning is contains no artificial preservatives, flavourings or emulsifiers and it’s both gluten free AND vegan too.

3. Why did you collaborate with Megan McKenna?

As a diagnosed Coeliac, Megan McKenna knows all about eating gluten free. From her best-selling gluten free cookbook to her cooking videos posted on social media, she’s a part of the gluten free community and the perfect partner to co-create a range with us. Megans lived experience and online community meant she could truly bring a community perspective to the process. Megan helped collaborate on products from conceptualising the idea for the range, through to taste testing and giving feedback on recipes, packaging designs, and of course by sharing her own ideas on how to make the best tasting gluten free bread.

4. Is the Naturally Genius range just a new recipe for your old breads?

Our Naturally Genius range is a brand-new range of breads. Our aim, to create a range of breads with over 25% less ingredients than the market leaders which contained nothing artificial. All of this without compromise on taste or quality. Baked at our Gluten Free Bakery in Scotland with our new state-of-the-art equipment, this brand-new range of breads contain nothing artificial, which means they are free from artificial preservatives, flavourings and emulsifiers as well as being gluten free and vegan.

5. Does this mean that the rest of your range is bad for me?

Our new clean label range is all about giving people more choice. We know some of our customers are looking for less, more natural ingredient and ones that they recognise, so we’ve created a range that delivers on that need with nothing artificial. The rest of our products remain safe, high quality, and great tasting for you to enjoy.

Got another question? Get in touch with our Customer Care team here.

Pharmacy Products

Our much loved high fibre white, brown and 5 seeded breads are available on prescription, they come in a hearty box of six and are perfectly sliced and ready for your favourite sandwich fillings. For more information about the products take a look here.

Starting Monday 10th March 2025, an updated ordering and collection process for prescriptions of Genius Gluten Free bread:

Order before 12pm on a Friday to collect on the directly following Tuesday

Orders after 12pm on a Friday to collect on the second following Tuesday

If you currently collect your Genius prescription on a Tuesday, there will be no change.

For more details, contact info@geniusfood.com

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