Active cultures

You’ve discovered our new and exciting Gut Lovin’ range that’s high fibre, gluten free & contains active cultures, & the question on those bread lovin’ lips, what actually is an active culture?

Active cultures, to you and us, are some of the trillions of good bacteria living in your gut. Often also called live cultures or probiotics, they are live microorganisms that can thrive in the gut.

Our guts are home to trillions of tiny microbes who could have as much say in our health, mood and wellbeing as our genes do. Each strain plays an important role in protecting us against harmful microorganisms and can also strengthen the immune system (1). 

We scoured the world on a mission to find active cultures for our Gut Lovin’ bakery range. The bacillus coagulans we chose are a natural, vegan strain of active cultures. Specifically, if you want to get all science-y with us for a second, they are lactic acid-producing bacteria which are the most commonly found probiotics in fermented foods. This strain and lots of others can be naturally found in fermented foods such as sauerkraut, kimchi, and yoghurt. These little guys are different to prebiotics, AKA dietary fibres. Did you know, prebiotics are actually the food for active cultures (AKA probiotics). To keep your microbes well fed, go for a prebiotic rich diet including a range of fruits, vegetables and even our Joy-full Artisan Loaf which is baked with chicory root inulin. 

It’s not yet known exactly which probiotics are best, so for now it’s about variety for a chance of improving or restoring gut diversity through a varied, healthy balanced diet. After all, our guts are all as unique as our personalities. One thing’s for sure though, reaching your gut alive is what you’re looking for. All of our Gut Lovin’ range are baked with billions of active cultures, and over life the numbers can naturally reduce but don’t worry, we do regular tests to make sure there are plenty of active cultures in every gut Lovin’ slice. 


You can find active cultures in any of the Genius bakery range with the Gut Lovin’ badge – meaning they’re high fibre, gluten free and contain active cultures.

Meet the NEW Gut Lovin’ range

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(1) M. Ratna Sudha, Kalle M. Arunasree. (2015). Anti-Inflammatory and Immunomodulatory effects on Bacillus Coagulans Unique IS2. International Journal of Probiotics and Prebiotics Vol 10, No 1, pp. 31-36.