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Our Icons Explained

Gut Lovin'

This is our Gut Lovin’ Promise. It’s there to tell you that this product is packed with gut healthy fiber including prebiotics, always gluten free, milk free and use non-GMO ingredients.

Gluten Free

Genius will always be gluten free – take a look at our ‘What is Gluten’ [insert article] article for more helpful information.

High in Fiber

Fiber is known to improve gut health by supporting your bowel health and your microbiota. It does this by promoting movement through your digestive system, increasing stool bulk and by encouraging the beneficial bacteria in your gut. We pack our products with at least 6g of fiber per serve which means they are fabulously high in fiber.


This icon means that your product is bursting with prebiotic fiber which is a special form of dietary fiber that act as a food source for the good bacteria in your gut. Our prebiotic fiber is chicory root inulin, which is naturally occurring and contributes to normal gut function through more frequent bowel movements. We also bake with psyllium husk, seeds and bamboo fiber.

Milk Free

Many of our yummy products are milk free which means we don’t use milk as an ingredient, or any ingredients derived from milk.

No Added Sugar

This icon speaks for itself. Seeing this means you can be sure that your gluten free food contains natural sugars only.

No Artificial Preservatives

We don’t use any artificial preservatives to make our products last longer.

Supports Immune System

All our bread and rolls with this icon are a source of Iron. Iron contributes to the normal function of the immune system.

Vitamins & Minerals

We want to ensure that our gluten free breads are every bit as nutritious as wholegrain wheat breads and so when you see this icon, you know that our bread and rolls are enriched with a source of Calcium, Niacin, Iron, Riboflavin, Thiamine and Folic Acid.


Some of our range is vegan friendly and contain only plant based ingredients (such as vegetables, grains, and fruits).


All Genius product are made with non-GMO ingredients.

Low in Sat Fat

Products low in saturated fat have less than 1g saturated fat per RACC (recommended amount customarily consumer = 50g for Bread) and <15% calories from saturated fat, so where you see this icon it means that your product is healthily low in sat fats.

Source of Omega 3

Omega-3 fatty acids are important fats that play several important roles in your body. We use flaxseed to provide omega 3 fatty acids and protein, fiber, it’s also a rich source of some vitamins and minerals.

Fodmap Friendly

The FODMAP Friendly logo is clear and easily recognizable. It indicates that a product has been tested to have appropriate levels of all the different types of FODMAPs (fructose, fructans, galacto-oligosaccharides, sorbitol, mannitol and lactose).

What is Gluten?

1. What even is gluten?

Gluten is a protein found in cereals such as wheat, rye and barley. When it's mixed with water gluten forms stretchy, sticky strands, a bit like chewing gum, that bind mixtures together and trap bubbles to form the light and airy consistency of bread and cakes. But, some guts just don’t like it! It can act as an irritant for some people and because it doesn’t provide any essential nutrients it doesn’t contribute to a healthy tum. This means that cooking without gluten requires different ingredients and methods.

2. What does gluten-free actually mean?

When something says it’s 'gluten free' what it mean is it contains less than 20 parts per million (ppm) this is because tests aren't sensitive enough to detect a zero level of gluten.

But only foods that have been tested to less than 20 ppm are allowed to be labelled 'gluten-free', which means even those people who have a high sensitivity to gluten are able to enjoy them with confidence.

It's important to read food labels when starting on a gluten-free diet, as gluten can be found in the most unexpected places such as in soy sauce and cooking sauces.

All Genius foods are gluten free, and we’re also happy to say that all of our products are made without wheat in bakeries that do not handle any wheat containing ingredients.

3. What foods should I avoid?

You can find gluten in a helluva lot of foods in the grocery store, it’s bonkers! Now be prepared, gluten may even be in some of your favorites. The big 3 offenders wheat, barley and rye are often lurking in bread, pasta, pizza, cakes, cookies and breakfast cereals. You’ll often find many processed foods, such as soups, sauces and ready meals contain gluten too. Finding every food that contains it would stump Sherlock Holmes! Check out sausages and burgers. Why? Because breadcrumbs can be used to bulk out the meat – sneaky! So if you have a gluten check the packaging very carefully – your gut will thank you.

4. What foods can I still enjoy?

Lots! Obviously there’s the whole Genius range of mad delicious gluten free breads, rolls and wraps, head on over to the What We Make page for all the gluten free foods Genius bake. You’ll also be able to catch a glimpse of the not so subtle packaging.

There are masses of naturally gluten-free foods, like meat, fish, fruit, and vegetables to name but a few. Rice and potatoes in addition to a wide range of grains and pulses including lentils, buckwheat and quinoa (for the more adventurous bunch) are also naturally gluten free. With so many naturally gluten free foods and alternatives to choose from eating gluten free should not feel like a burden. Check out our Gut Lovin’ Recipes for some inspo on good food that’s also gluten free.

Our Ingredients & Gut Health

The ingredients we bake with are the real magic behind our products great taste and the reason they keep your gut happy.

We take great care in selecting the ingredients in each new gluten-free recipe we create. This is how we ensure that everything, from our Gut Lovin’ bread & rolls to our lovely Spicy Cinnamon loaf are delicious and gluten-free.

  1. Why is gut health important?

Great question, looking after your gut is one of the most important things you can do to improve your overall health & wellbeing. It’s highly personalised but improving your overall Gut Health is linked to improved mood (90% of serotonin produced in the gut!), nutrient absorption, vitamin production, appetite regulation, immunity, longer life expectancy… the list goes on!

  1. What make Genius foods gut friendly?

Our breads and most of our baked goods are bursting with gut healthy fiber including prebiotics, high in fiber and always gluten free.

  1. What is fiber?

Fiber is a type of carbohydrate that cannot be digested by our bodies' enzymes. It is found in edible plant foods such as cereals, fruits, vegetables, dried peas, nuts, lentils and grains. Our delicious products are developed to be High in Fiber because of the fantastic array of plant-based ingredients in our recipes including Psyllium Husk, Seeds (including ground flaxseed) and Bamboo Fiber, to name a few.

There is a lot to say on this so please do take a look at our Fiber articles for more information.

  1. What's a prebiotic then, and how is it different to a probiotic?

Prebiotics are a special form of dietary fiber that act as a fertilizer for the good bacteria in your gut. Probiotics are the beneficial live bacteria found in your gut & in certain foods and supplements such as kefir, kombucha, kimchi, sauerkraut. Put simply, probiotics are the beneficial bacteria, prebiotics feed the good gut bacteria, helping your gut thrive! (Prebiotics are not alive and so are unharmed by baking).

Some Genius bakery items contain chicory root inulin, a naturally occurring prebiotic fiber that contributes to normal gut function through more frequent bowel movements (put simply, it helps you go a bit more often, which is a very good thing!).

  1. Do Genius products contain GMO ingredients?

Nope! All Genius foods are made with ingredients that are free from GMO.

  1. What is Genius' position on palm oil?

Some recipes in our range contain palm oil. However, we are committed to using palm oil from sustainable sources. We also extend this policy to ingredients in our recipes that are derived from palm oil.

  1. What is the vegetable oil used in Genius gluten-free foods?

Our breads are made using rapeseed/canola oil – naturally low in saturated fat!

If you want to chat about our ingredients or anything else really, please do get in touch.

Our Products
  1. What makes Genius different to other gluten-free products I can buy?

    Our glorious range of freshly made breads and other goodies are baked using high fiber natural ingredients that smell, taste and feel every bit as good as traditional products.  They are bursting with gut lovin’ greatness, try for yourself!

  2. What is the best way to store them?

    You should keep all Genius products in a cool, dry place and make sure to use them before the expiry date.

  3. Can everything be frozen?

    Want to keep some for later? Pop them in the freezer as soon as possible, and definitely before the expiry date.

  4. Why are Genius products more expensive than products that contain gluten?

    The simple truth is that it costs a heck of a lot more to make a gluten free loaf than it does to make one form wheat. Wheat is a very common crop that’s readily available around the world. Our loaves often have over 20 ingredients to give the taste, texture and nutrition that we all love – and this can cost 2 to 3 times the amount of a gluten packed loaf.

  5. Are your products suitable for a vegetarian diet?

    Yes, all of our Genius breads, rolls and wraps are suitable for vegetarians

  6. Are your products suitable for a vegan diet?

Some of our breads and rolls contain egg, but our wraps are suitable for vegans.


1. Do Genius gluten-free foods contain wheat?

Nope! All of our Genius products are made without wheat.

2. Do Genius gluten-free foods contain yeast?

Some of our products do contain gluten free yeast, but it will always be clear on the ingredient list. The yeast’s job is to convert sugar into carbon dioxide which bubbles through the mixture helping the bread to rise and create a wonderful, fluffy loaf.

3. Do Genius gluten-free foods contain egg?

Yes, some do, so best to check the ingredient list. As with lots of baking, eggs help things set, this helps give Genius bread the texture and crumb that we all love.

4. Does Genius gluten-free bread contain dairy?

No, Genius breads, rolls and wraps are free from dairy.

5. What's the difference between dairy free and egg free?

Dairy is food we get from a cow; milk, cheese, butter, yogurt etc. (not beef, of course). So, eggs aren’t considered dairy or a derivative of dairy.

6. Are Genius gluten-free foods nut free?

All Genius foods are made on sites that do not handle nuts. However, some of our ingredient suppliers are unable to guarantee that their sites are nut free.


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